Radio Advert Analysis

Special Needs Pets:

• Vox pops - This radio advert contains vox pops that are most likely included in the actual documentary. These vox pops direct the advert at the audience as it shows various peoples opinions and debates about the subject discussed. This intrigues listeners into wanting to have their say in the debate as well and therefore they are more interested and more likely to watch the documentary.

• Music Bed - A light upbeat music bed can be heard in the advertisement. This creates an informal tone to the advert and gives the advert emotion. By using a catchy and subtle music bed people are more likely to remember and be interested in the documentary.

• Voiceover - A voiceover is used in the advert to give the audience some information about what the documentary discusses. A friendly, neutral voice attracts a wider range of audience by not sticking to one side of the argument. The voiceover also tells the audience the name of the documentary and the time it is scheduled to broadcast, as well as what channel the documentary will be on. 

• Voiceover - There are two voiceovers in this advert. The first voiceover introduces the advert by acting out a weather forecast for the BBC. This is interesting for the audience to listen to as the weather is relevant to near enough everyone and therefore engages the majority of the audience. The second voiceover conveys the channel name as well as the documentary name and slogan. This gives the audience little information about the documentary, however they are told the documentary is coming soon to the desired channel therefore making the audience aware of the upcoming product.

• Sound Effects - There are sound effects of typical bad british weather such as rain and heavy wind. This gives the advert a realistic weather broadcast feel and therefore makes the advert formal. The sound effects are also relevant to the topic of the documentary as it is about weather. It is interesting for the audience to hear the sounds of bad british weather and makes the audience want to know more about the documentary and the weather in britain.